Everyone has their favorite brands, stores and products, but how do some companies reach a level of customer appreciation that qualifies as adoration? Creating “enchanting” company experiences was the primary focus of an energetic event with author and entrepreneur Guy Kawasaki on day seven of Stanford Entrepreneurship Week. Kawasaki’s experience with branding is drawn from …
I was fortunate to attend a speaker event today with Burt Herman, the CEO of Storify. Though I’ll write a longer post soon about the material he covered in his presentation (and the interesting discussions that were held in the breakout groups that followed), for now I just want to present a fantastic example of …
2010 was a big year for mobile, particularly the smartphone. According to analysts at Gartner Research, nearly 1.6 billion mobile devices were sold this year, a 31.8 percent increase over 2009. Smartphone sales accounted for 19 percent of total mobile communications device sales in 2010, up 72.1 percent from 2009. Click through the slideshow to …
Ah, Valentine’s Day – the holiday of love, chocolate, roses and teddy bears. OpenTable, the San Francisco-based restaurant reservation company, is on a campaign to not-so-subtly remind you the holiday is also about eating out with your loved one. The company hopes that numerous and persistent marketing efforts, combined with a recovering economy, will make …
OpenTable Inc. (NASDAQ: OPEN), a San Francisco-based restaurant reservation service, announced strong fourth-quarter and full year 2010 financial results Tuesday, topping analyst expectations and causing an upswing in share prices. The company reported a Q4 net income of $5.1 million, or 21 cents per share, an increase from their Q4 2009 reports of $3.1, or …
President Obama’s State of the Union Address was accompanied by a plethora of innovative and socially interactive features – appropriate considering the topics of technology and engagement he addressed. Entitled “Winning the Future” (which someone on Twitter realized can be shortened to WTF), the speech was well-delivered and full of promise. Although a variety of …
For Comm 217 we were charged with researching a question about Stanford and discussing how we would write an article about the topic, including what forms of multimedia we would use to enhance the piece. I was assigned the question – “What’s happening at SLAC?” Well, when it comes to physics, the better question seems …
I have long been a fan of Hipstamatic, an iPhone app that allows you to treat your cell phone as an analog camera – complete with changeable lenses, various types of film, and flashbulbs. The company’s website boasts the app “brings back the look, feel, unpredictable beauty, and fun of plastic toy cameras from the …
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